Hi-Q Countrywide
Search Go
Hi-Q Alerts Go
Enquiry Cart is empty  | History

NEWS AND MEDIA

RUGGED WRANGLER TYRES TO ROLL RENOWNED ENVIROJOURNALIST THROUGH AN INSPIRING ‘YEAR IN THE WILD’

Before Scott Ramsay, a respected photojournalist, set off for his ‘Year in the Wild’ tour of South Africa’s most scenic national parks in June, he swung by Hi-Q Cape Town to fit his Ford Everest with trustworthy Goodyear Wrangler 245/70 R16 AT/SA tyres.


Ford Everest kitted with Goodyear Wranglers

Hi-Q HELPS UNIQUE OFF-ROAD TRIP – Photojournalist Scott Ramsay and Hi-Q Cape Town’s Ursula Fredericks with the Ford Everest kitted with Goodyear Wranglers for his ‘Year in the Wild’ expediton.


After all, Scott has a lot of rocky, muddy, sandy, bumpy wilderness ground to cover before the year is out – and he needs his tyres to be up to the challenge. Scott and his team plan to “document, exhibit and celebrate the country’s wildest places and inspire people, first to follow the journey online and then to visit the places themselves, thereby contributing to the preservation of our natural heritage.


“The preparation for our trip has been hard work, but Hi-Q Cape Town owners Peter Alterskye and Ursula Fredericks were so friendly and helpful and, I must say, the service from the Hi-Q team was super quick and efficient.


“ I haven’t taken much notice of tyres before now and, of course, have only driven on Cape Town’s tar roads since the Wranglers were fitted, but I can definitely feel the tread beneath me and the difference the tyres make on the vehicle,” he said.


“I will be going to 31 different places during the coming year – some tar, some gravel, some serious 4x4 terrain and then there are places like Baviaanskloof and the Drakensberg where it could get really muddy. It’s great to know my tyres will be able to take the pace whatever the road surface.”


A multi-media expedition, ‘Year in the Wild’ will tell the story of nature conservation in South Africa. Scott plans to document, photograph and blog about his adventurous journey, after interviewing the rangers, scientists, local communities, researchers, children and travellers he meets along the way. His work will be published daily, weekly and monthly on various platforms, from social media to magazines like Getaway and Leisure Wheels, as well as a dedicated website: www.yearinthewild.com.


One of the expedition’s goals is to make people aware of how they can travel responsibly to barely touched regions, a value shared by Goodyear globally in its policy of environmental care.


“We will be sticking to the designated tracks and roads, respecting what the maps say and also listening to the park rangers. This will minimise our disturbance of the natural vegetation and animal life.”


Driving on Goodyear Wranglers will boost the eco-friendly approach to the trip. Wrangler tyres are renowned for their exceptional on- and off-road performance and the reliable, locally manufactured Wrangler AT/SAs continue to top the 4x4 best seller charts. Goodyear’s outstanding range of off-road options are the widest and most technologically advanced worldwide. As South Africa’s market leader in the 4x4 tyre segment, Goodyear offers an outstanding range of off-road options, including the revolutionary, tougher-than-steel Wrangler MT/R with Kevlar and Wrangler DuraTrac. The endlessly dependable Wrangler AT/SA continues to be South Africa’s all-terrain favourite.

TOP 5 LATEST NEWS

RESEARCH PROVES Hi-Q IS STILL SOUTH AFRICA’S FAVOURITE TYRE RETAIL ICON

Independent consumer research has proved that Hi-Q is still South Africa’s most iconic tyre retail brand, voted recently as the Target Group Index (TGI) ICON brand in its category for the second consecutive year.

HI-Q REACHES YOUTH MARKET AND AFFIRMS TRUST WITH ITS NEW BRAND COMMUNICATION

The automotive tyre and service market is one flooded with price deals and confused with technical information. When you’re young and fairly fresh on the road – as most of South Africa’s motoring market is these days – what you really want is to know you’re going to get there, safely, without roadside hassles, without a hole in your wallet and without boring marketplace spin to slow you down.

Hi-Q REACHES OUT TO EMPOWER WOMEN WITH DRIVE
Hi-Q Automotive has launched an exciting new initiative that aims to empower its large female customer base and take the mysteries out of car maintenance with a series of fun, informative ‘Women with Drive’ evenings. The project kicked off at Hi-Q Killarney Mall in Gauteng last night with a full party of over 20 women enjoying a number of interactive, educational and entertaining presentations together.

Hi-Q HAMMANSKRAAL GIVES LUCKY CUSTOMERS A SHEEP A MONTH
Hi-Q Hammanskraal knows exactly what makes its customers happy: expert, friendly tyre fitment service ... and sheep!

FEAST OF CARS AND CULTURE AT HI-Q
From lovingly polished classic cars to scented candles made the way ouma’s ouma made them, there was something to capture everyone’s imagination at this weekend’s cheerful Hi-Q Wheels at the Vaal Festival.

Back to News and Media | All TV Commercials | All News/Press Releases